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Competitive pricing strategy – what is it and its advantages and disadvantages

November 17, 2022 by Amy Sarah John

Competitive pricing

Product or service pricing is an important aspect of any business and setting the right price for your products or services is essential to the success of your business. Many businesses use a competitive pricing strategy, which involves comparing your prices to those of your competitors. This can be a very effective way to attract customers, but it also has some … [Read more...]

How crucial is Annual Recurring Revenue to a subscription business, and how can it be achieved?

November 9, 2022 by Priya Abraham

What is Annual Recurring Revenue (ARR)?

The subscription economy is growing at an unprecedented rate. As per reports, the subscription economy has grown more than 435%* in the last 9 years – which translates to nearly 6x growth in less than a decade. Amazing, isn’t it?   With the growing demand for subscriptions and the businesses performing at their peak levels, the trend for subscription services does not seem … [Read more...]

How are digital payment methods revolutionizing the e-commerce world?

November 8, 2022 by Priyanka

digital payment

When was the last time you paid with cash? A while ago, right? While many still prefer credit/debit cards, cash payment methods – digital and e-wallet payment options are equally gaining popularity. Let’s understand it via the current non-cash transaction data: In India, 93% of users have used at least one digital payment method in the last year, while 96% are most … [Read more...]

Top 10 Best Subscription Management and Billing Software Compared

October 27, 2022 by Priya Abraham

Subscription Management and Billing Software Compared

The subscription economy is proliferating, and as more businesses move to the Software-as-a-Service (SaaS) model, the need for subscription management and billing software becomes increasingly essential. The global subscription & billing management market is expected to grow from $5.10 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of … [Read more...]

Is a marketplace essential for your success in digital commerce?

October 16, 2022 by Priyanka

importance of marketplace in digital commerce

The recent transformations in the various industries have been drastic due to the rise of new digital technologies. With many businesses operating offline filing for bankruptcy, following the difficult transition phase of COVID 19, it's evident that online sales offer a much larger selection and variety to the customers and thus, better opportunities to the businesses operating … [Read more...]

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