Price is always a critical decision for businesses. The wrong pricing decision can lead to disastrous consequences. One of the most challenging aspects of pricing is figuring out how to price your product or service so you can make a profit while still attracting customers. Many businesses use a tiered pricing model to help them with this challenge. In this post, we'll discuss … [Read more...]
Competitive pricing strategy – what is it and its advantages and disadvantages
Product or service pricing is an important aspect of any business and setting the right price for your products or services is essential to the success of your business. Many businesses use a competitive pricing strategy, which involves comparing your prices to those of your competitors. This can be a very effective way to attract customers, but it also has some … [Read more...]
How crucial is Annual Recurring Revenue to a subscription business, and how can it be achieved?
The subscription economy is growing at an unprecedented rate. As per reports, the subscription economy has grown more than 435%* in the last 9 years – which translates to nearly 6x growth in less than a decade. Amazing, isn’t it? With the growing demand for subscriptions and the businesses performing at their peak levels, the trend for subscription services does not seem … [Read more...]
How are digital payment methods revolutionizing the e-commerce world?
When was the last time you paid with cash? A while ago, right? While many still prefer credit/debit cards, cash payment methods – digital and e-wallet payment options are equally gaining popularity. Let’s understand it via the current non-cash transaction data: In India, 93% of users have used at least one digital payment method in the last year, while 96% are most … [Read more...]
Top 10 Best Subscription Management and Billing Software Compared
The subscription economy is proliferating, and as more businesses move to the Software-as-a-Service (SaaS) model, the need for subscription management and billing software becomes increasingly essential. The global subscription & billing management market is expected to grow from $5.10 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of … [Read more...]
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