Maximizing Microsoft Partner funding in FY25: Your ultimate guide

Microsoft’s partner ecosystem is packed with opportunities to accelerate growth, enhance customer engagement, and increase profitability. As a Microsoft Partner, knowing how to tap into the available funding, incentives, and co-marketing funds can make a world of difference in scaling your business. In this guide, we’ll walk you through all the funding options available in FY25 and how you can make the most of them.

Why Microsoft Partner Funding Matters

Whether you’re a reseller, managed service provider (MSP), independent software vendor (ISV), or system integrator (SI), Microsoft’s funding programs can help you reduce costs, expand your customer base, and improve your margins. Here’s how:

• Lower customer acquisition and implementation costs with funding programs.
• Use co-op marketing dollars to increase brand awareness and demand generation.
• Earn rebates and performance-based incentives to maximize profits.
• Get access to Microsoft’s technical and sales enablement resources to grow faster.

Microsoft Partner Incentive Programs for FY25

Microsoft rewards partners who drive cloud adoption, deploy modern work solutions, and support business transformation. Here’s a breakdown of the key funding programs:

1. Azure Incentives

Microsoft Azure continues to be a revenue-driving force, and partners can earn incentives for helping customers migrate, modernize, and optimize workloads:

• Azure Consumption Revenue (ACR) Incentives – Get rewarded for increasing Azure adoption and consumption.
• Azure Migration and Modernization Incentive (AMMI) – Financial support for partners migrating workloads to Azure.
• Azure Arc and Hybrid Cloud Benefits – Incentives for deploying hybrid and multi-cloud solutions using Azure Arc.
• Azure Partner-Led Growth Program – Earn additional incentives for helping customers optimize cloud investments.

2. Modern Work & Security Incentives

Microsoft 365 and security solutions play a major role in business productivity and protection. Partners can earn incentives for deploying these solutions:

• Microsoft 365 Usage Growth Incentives – Rebates for increasing Microsoft 365 adoption.
• Security Partner Incentives – Rewards for implementing Microsoft Defender, Sentinel, and compliance solutions.
• Copilot for Microsoft 365 Adoption Funds – Funding to drive AI-powered productivity adoption.
• Microsoft Teams Calling and Meetings Incentives – Rebates for Teams Phone and meeting solutions.
• Windows 11 Upgrade Funding – Support for helping customers transition to Windows 11.

3. Business Applications Incentives

Partners focused on business transformation can benefit from incentives tied to Dynamics 365 and Power Platform adoption:

• Dynamics 365 Revenue and Adoption Incentives – Rebates for driving Dynamics 365 customer wins.
• Power Platform Usage Incentives – Earn incentives for expanding Power Apps, Power Automate, and Power BI adoption.
• Customer Insights and AI-Driven Engagement Funds – Financial incentives for implementing AI-powered business applications.
• FastTrack for Dynamics 365 – Funds available to accelerate customer adoption and implementation.

4. Surface and Device Partner Incentives

Partners selling Microsoft Surface devices can access special rebates and funding:

• Surface Reseller Rebates – Incentives for bundling Surface with Microsoft solutions.
• Autopilot Deployment Incentives – Funding for setting up Windows Autopilot for customers.
• Device as a Service (DaaS) Partner Incentives – Earn recurring revenue by offering Surface on a subscription model.

Co-op Marketing and Partner Enablement Funding

Microsoft offers co-op marketing and enablement funds to help partners grow their business:

• Microsoft Partner Co-op Program – Get co-marketing funds based on your sales performance.
• Microsoft Go-to-Market Services – Access free and subsidized marketing support, demand generation campaigns, and content syndication.
• Solution Assessment Funds – Funding to conduct customer assessments and drive cloud migrations.
• Partner Training and Certification Grants – Financial support for obtaining Microsoft certifications and skilling up your team.
• ISV Growth Acceleration Fund – Special funding for ISVs looking to scale solutions on Microsoft platforms.

Specialized Funding for ISVs, MSPs, and SIs

Microsoft tailors its funding to different partner types. Here’s how specific partners can benefit:

Independent Software Vendors (ISVs)

• Azure ISV Growth Program – Funding and technical support for ISVs building SaaS solutions on Azure.
• Marketplace Rewards Program – Marketing support for listing apps on Microsoft AppSource and Azure Marketplace.
• ISV Success Program – Assistance in scaling apps and expanding customer reach.

Managed Service Providers (MSPs)

• Microsoft Cloud Solution Provider (CSP) Incentives – Rebates for licensing, Azure consumption, and managed services.
• Modern Work & Security MSP Incentives – Rewards for bundling Microsoft 365, Defender, and compliance solutions.
• Managed Security Service Provider (MSSP) Funding – Financial incentives for MSPs delivering Microsoft Security solutions.

System Integrators (SIs) and Consulting Firms

• Advanced Specialization and Solution Partner Benefits – Higher funding for partners with Microsoft Specializations.
• Cloud Adoption Program Funding – Incentives for accelerating enterprise cloud migrations.
• AI and Data Consulting Engagements Funding – Support for partners delivering AI, analytics, and data-driven solutions.

How to Apply for Microsoft Partner Funding

Taking advantage of these programs is easy if you follow these steps:

1. Check Your Eligibility – Ensure you’re registered in the Microsoft Partner Network (MPN) and meet the necessary competency requirements.
2. Log in to Microsoft Partner Center – View available incentives, track performance, and submit claims through Microsoft Partner Center.
3. Connect with Your Microsoft Partner Development Manager (PDM) – Get personalized funding insights and recommendations.
4. Submit Incentive Claims – Report activities and claim incentives through Microsoft’s official channels.
5. Leverage Microsoft Go-to-Market Resources – Use Microsoft’s marketing and sales enablement tools to amplify your efforts.

Final Thoughts

Microsoft’s partner funding programs in FY25 present an incredible opportunity to grow your business, increase profitability, and drive customer success. Whether you’re selling cloud services, business applications, security solutions, or devices, there’s funding available to help you succeed.

Stay informed by regularly checking Microsoft Partner Center and engaging with your Microsoft channel contacts. If you need guidance on maximizing incentives or submitting claims, reach out for expert assistance.

By leveraging Microsoft’s extensive partner incentives, you can unlock new growth opportunities and take your business to the next level in FY25!

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