Ecosystem and cloud marketplace leader to accelerate partner-led growth across MSP, distributor, and telecom segments
MERIDIAN, Idaho - Jan. 12, 2026 - ITTRackNap (RackNap), an AI-powered subscription commerce and digital marketplace platform for channel-led providers, today announced that Beshoy Armanuos has joined the company as Vice President & Head of Platform Go-To-Market (GTM) for the Americas. In this role, Armanuos will lead regional GTM strategy and execution across managed service providers (MSPs), system integrators (SIs), telecommunications service providers (Telcos), and technology distributors (Distis), expanding platform adoption and strengthening partner and vendor ecosystem motions.
Beshoy brings more than a decade of experience building and scaling partner-focused ecosystem programs, cloud marketplaces, and subscription commerce initiatives at the intersection of ISVs, OEMs, hyperscalers (CSPs), and delivery partners. His background blends commercial leadership and technical depth, with expertise spanning strategic alliances, co-sell and enablement programs, marketplace monetization strategy, and digital supply chain transformation.
“Beshoy’s ability to align hyperscaler and vendor partnerships with channel delivery realities makes him a strong leader for our Americas GTM,” said Munesh Jadoun, CEO and Co-Founder of ITTRackNap. “He understands what it takes to build repeatable partner motions that accelerate time-to-revenue while helping providers operate with more efficiency and predictability.”
Beshoy Armanuos
VP and Head of Platform GTM
“A lot of channel partners are still under the impression that eroding through their margins is the norm to support their favorite Hyperscaler/ISV/OEM back-office operations, which is not the case.” said Beshoy Armanous, VP & Head of Marketplace Platforms GTM. “There is a world where the whole fulfillment cycle starting from monetization, to order management, up to billing and invoicing could be automated. Subscription commerce platforms are changing the dynamics of how MSPs, distributors, and Telcos sell technology solutions and services through direct or indirect channels, and RackNap is here to enable that transformation journey.”
Prior to joining ITTRackNap, Armanuos held platform and marketplace leadership roles focused on building partner ecosystems, accelerating net-new customer acquisition programs, and driving recurring revenue growth. He previously led hyperscaler partnership GTM motions, and spent nearly eight years at a global technology distributor where he supported cloud marketplace strategy, hyperscaler alliance growth, and partner enablement programs across North America and EMEA.
ITTRackNap helps channel-led providers reduce operational overhead by automating the subscription lifecycle, from monetization and ordering to provisioning, billing, invoicing, and renewals, enabling organizations to scale their marketplaces and catalogs with greater speed and control.
About ITTRackNap
ITTRackNap is an AI-powered subscription commerce and digital marketplace platform designed for MSPs, telecommunications service providers, and technology distributors. RackNap helps providers launch and manage cloud marketplaces and “as-a-service” catalogs while automating critical back-office operations to improve efficiency and profitability. Learn more at
https://www.racknap.com.
Ownership and M&A Context
ITTRackNap operates as part of In Time Tec (ITT) following a recent merger and acquisition that brought the RackNap platform under the broader ITT portfolio. In Time Tec is a global software development company focused on creating abundance through affordable, long-term technology partnerships with a brand promise of “ROI or you don’t pay.”
“Beshoy joining ITTRackNap is a major step forward for our Americas growth plan,” said Jeet Kumar, President and Co-Founder of ITTRackNap. “He brings the rare combination of hyperscaler-aligned partnership leadership and real channel-marketplace experience and he knows how to build repeatable GTM motions that help MSPs, distributors, and Telcos scale profitably. We have been enabling companies for over 17 years to create abundance through technology and Beshoy will only further that initiative.”
Media Contact
Eric Keener
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+1 (208) 258-2424
580 E. Corporate Drive,
Meridian, Idaho 83642