{"id":592,"date":"2020-01-24T11:46:02","date_gmt":"2020-01-24T11:46:02","guid":{"rendered":"http:\/\/www.racknap.com\/blog\/?p=592"},"modified":"2022-11-21T12:45:35","modified_gmt":"2022-11-21T12:45:35","slug":"best-way-sell-cloud-services-new-existing-customers","status":"publish","type":"post","link":"https:\/\/www.racknap.com\/blog\/best-way-sell-cloud-services-new-existing-customers\/","title":{"rendered":"Best way to sell cloud services to new and existing customers in 2023"},"content":{"rendered":"

Today, cloud service providers<\/strong> are witnessing an increasingly competitive landscape – both on the technology and the business front, as big cloud infrastructure providers like Microsoft, Amazon Web Services (AWS), and cyber protection service providers like Acronis, are continuously innovating their offerings.<\/p>\n

These innovations, on one hand, give organizations the freedom to use a mixed set of capabilities from different vendors, but at the same time, make it difficult for cloud service providers or sellers to manage all cloud services in one place. They face challenges in bundling their offerings seamlessly. They also need to maintain control over all the services, while requiring a transparent billing mechanism. For that, they need a single dashboard with a unified view of all the services.<\/p>\n

Is multi-cloud strategy the new normal?<\/h2>\n

Multi-cloud services are the future. The reason behind it is the ease of use of cloud services. In its planning guide for cloud computing, Gartner had predicted that Multi-cloud Will Become the De Facto Standard<\/em><\/strong>.<\/p>\n

There is no one size that fits all in the cloud \u2013 an organization may deem fit one cloud service from one vendor, and consider another vendor for some other application. Leveraging multi-cloud is beneficial over considering whole-scale migration of cloud applications from one provider to another. So, there is a massive shift towards multi-cloud installations.<\/p>\n

This enterprise trend provides abundant opportunities for cloud service providers while posing challenges for them too as to how to market cloud services of different vendors and more importantly, how to make money selling cloud services, as well.<\/p>\n

Suggested reading: Top 10 best data center service providers in India<\/a><\/strong><\/em><\/p>\n

Selling multi-cloud services in 2023- Opportunities and Challenges<\/h2>\n

Today, it’s imperative to understand how can you, by selling a cloud solution for fulfilling every cloud need under one roof, monetize the cloud.<\/p>\n

What is Multi-Cloud?<\/strong><\/p>\n

Multi-cloud is not a different type of cloud, it is merely a combination of several cloud services of different cloud vendors like \u2013 Microsoft, AWS, and more. It’s like a bundled cloud offering – a cloud for every need.<\/p>\n

Benefit 1<\/strong>– With multi-cloud offerings, you can as a service provider, meet the varying needs of the customer, and give him customized cloud-based solutions by creating multiple cloud offers, as shown in the below image.<\/p>\n

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Benefit 2<\/strong> – You can ensure quick revenue generation by offering multi-cloud alongside your existing product line.<\/p>\n

For a cloud service provider, selling the clouds of big brands like Microsoft, AWS, Google, and many others in a single place, is a bit daunting task as it includes proper management of different billing mechanisms and management of different product lifecycles.<\/p>\n

Multi-cloud environments come with their own set of challenges\u2014complexity, resources, expertise, cost, and handling issues, with management as the common denominator. The management of data, applications, and, processing held within a multi-cloud environment demands much attention, better control, and visibility, to ensure seamless performance and round-the-clock availability of services.<\/p>\n

So, when we say multi-cloud is a lucrative way of selling cloud, the innovation requires some level of sophistication. You need to have the right cloud business automation solution or tool to provision your cloud and other legacy services, and deliver them, along with automation of various business processes involved in selling multi-cloud.<\/p>\n

You need a well-coordinated frontend \u2013 your marketplace and the backend \u2013 your internal systems where you handle all your cloud selling-related tasks like bundling, billing, inventory, administrative tasks, and your customer-facing panel.<\/p>\n

So are you struggling to find the best providers for multi-cloud management software? There are many in the industry but the best one is that which provides the features you need, provides automation, and makes the task of service delivery easier. Walk through this post to know about the one.<\/p>\n

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“Enterprises need a structured process to harness best practices, standardize configurations and management tools, and take full advantage of state-of-the-art cloud application performance monitoring and analytics.”- IDC MaturityScape.<\/em><\/p>\n

Must read: Top 5 ways to improve profitability in selling cloud services<\/a><\/strong><\/em><\/p>\n

Benefits of selling multi-cloud services with unified cloud service delivery automation software<\/h2>\n

Selling multi-cloud services with a unified cloud service delivery automation platform<\/p>\n

In 2023, the best way to sell cloud services to your new and existing customers is via cloud service delivery automation software like RackNap.<\/p>\n

\"Sell<\/p>\n

“Multi-cloud management strategies need to look beyond the simple automated cloud resource provisioning and configuration needs of individual teams and departments,” <\/em> explains Mary Johnston Turner, research vice president, of Enterprise Systems Management Software.<\/p>\n

Here are seven reasons why companies that sell cloud services with cloud business automation platforms earn more revenue:<\/p>\n