{"id":547,"date":"2017-09-28T13:26:40","date_gmt":"2017-09-28T13:26:40","guid":{"rendered":"http:\/\/www.racknap.com\/blog\/?p=547"},"modified":"2022-08-03T08:59:14","modified_gmt":"2022-08-03T08:59:14","slug":"racknap-satya-nadellas-dream-of-leading-the-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.racknap.com\/blog\/racknap-satya-nadellas-dream-of-leading-the-digital-transformation\/","title":{"rendered":"How RackNap is assisting Microsoft partners to fulfill Satya Nadella\u2019s dream of leading the digital transformation \u2013 a Microsoft Ignite special."},"content":{"rendered":"

\u201cThere isn\u2019t a single industry that isn\u2019t being transformed. We collectively have the opportunity to lead in this transformation.\u201d<\/strong><\/em>
\n-Satya Nadella, Microsoft CEO at Microsoft Ignite.<\/p>\n

If I could define this year\u2019s focus of Microsoft Ignite 2017 or for that matter, any other event of Microsoft lately, it\u2019s \u2018Digital Transformation\u2019. In a world that\u2019s constantly evolving with new and advanced technologies impacting every sphere of our lives, making everything precise and smarter \u2013 from agriculture, medicine, cities, factories to even our homes, businesses are getting transformed at the core. But one thing that\u2019s unwavering is \u2013 Microsoft staying grounded in its mission of empowering every person and every organization on the planet to achieve more!<\/em><\/p>\n

At Microsoft Ignite 2017<\/a>, taking place at Orlando, Florida from September 25-29th, there\u2019s an excitement infused in the atmosphere as the august guests comprising decision makers, IT professionals and enterprise developers come to get inspired by the Microsoft\u2019s vision of where the advanced technology is heading our world. This once in a lifetime learning experience is a tailormade conference for the attendees to boost their business and to get a glimpse into the world of future \u2013 a future powered by Microsoft technologies and platforms.<\/p>\n

Per Satya\u2019s keynote, the application of technology should not be just for the sake of it, rather it should be for the impact that a technology can create in moving our society and economy forward. For this, Microsoft focuses on four solution areas: modern workplace, business applications, data and AI and applications and infrastructure. <\/strong><\/p>\n

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Modern workplace<\/strong> empowers employees to collaborate better and thus, innovate with the application of technology. This helps in shaping the modern digital work culture -a priority for today\u2019s top rung in any organization. Microsoft is enabling the cultural shift and helping organizations secure their digital estate with Microsoft 365<\/strong><\/a> \u2013 an amalgamation of Office 365, Windows 10 and Enterprise Mobility +Security.<\/p>\n

With the digitalization of every business process, from field service to relationship sales to operations to customer service, it\u2019s important that an organization move beyond traditional software and disjoined data silos to advanced apps, using a common data model and for this, a platform approach is needed. This is getting implemented by combining business applications with mixed reality and IoT.<\/p>\n

Combining AI into business applications with the help of Azure, Dynamics 365, Microsoft 365, LinkedIn<\/strong> etc. Microsoft is transforming customer care, sales, and management and providing partners with an opportunity to set new standards for what customers expect from business applications. <\/strong><\/p>\n

In this intelligent edge and intelligent cloud era, the solution areas of applications and infrastructure, data, and AI<\/strong> enable Microsoft partners and customers to create specialized AI and MR apps and solutions into the core of the business. Microsoft Azure, a truly distributed hybrid cloud platform, helps in bringing these solutions to life.<\/p>\n

Microsoft partners \u2013 the core of Microsoft business and the drivers of digital transformation<\/h4>\n

Microsoft has always been a partner led company. Today, digital transformation presents a huge opportunity in terms of the cloud for Microsoft partners. Microsoft is experiencing a huge customer demand for its cloud services with over 85 percent of Fortune 500 companies using its Cloud. In this landscape, Microsoft\u2019s channel network helps it reach every nook and cranny across the globe and deliver on its promise of seamless and advanced services to its customers.<\/p>\n

As per a study<\/a>, Microsoft partners are the most profitable ones \u2013 86 percent, as compared to the partners of other cloud service providers like AWS or Google. And Microsoft Gold partners are the most satisfied ones at 90 percent.<\/p>\n

Microsoft partners have 19 percent higher profit margins, are able to provide better customer experience, have better upsell and cross-sell opportunities, and are able to build stronger relationships due to strong partner management, and business and technical support from Microsoft.<\/p>\n

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Microsoft partners have nearly 20 percent higher margins<\/a> than their next closest competitor. As per an IDC study<\/a>, those cloud partners who have over 50 percent of their revenue in the cloud experience twice the growth rate, report 1.5 times better gross profit and have more than 1.8 times recurring revenue as compared to those partners with less than 50 percent of revenue in the cloud.<\/p>\n

All this is just the tip of an iceberg. With IDC forecasting<\/a> the greater cloud market to exceed $500 billion by 2020, the potential is being barely tapped.<\/i><\/p>\n

So, to capitalize the cloud opportunity, it\u2019s important that Microsoft partners form new relationships and explore new platforms to streamline their expanding product portfolio to enhance their business growth and thus, profitability.<\/p>\n

RackNap: Empowering Microsoft partners to seize digital opportunities by reinventing business processes<\/h4>\n

The depth of Microsoft\u2019s portfolio of technology solutions for digitally transforming a business form the key factor for driving profitability for Microsoft partners. They also drive profitability by easily bundling additional offerings and cross-selling or upselling other high profit services to create value added solutions for the customers.<\/p>\n

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Here, RackNap being an extensible, agnostic and highly integrable platform provides Microsoft partners with a tool to combine the depth of Microsoft products with the breadth of partner solutions to form a full stack of services, thus empowering everyone -the end customer and the partner.<\/p>\n

A cloud service delivery and business automation platform, RackNap enables Microsoft partners to get complete cloud service business cycle automation across different business aspects \u2013 Marketplace and product display; Service provisioning and delivery; Sales and billing management; Inventory and assets monitoring; CRM and support management; Multi-tier partner channel management<\/a>, Customer self-service, and Business analytics<\/a><\/p>\n

It helps Microsoft partners with:<\/p>\n

Business Productivity:<\/strong> Currently, Microsoft partners have to rely on multiple applications to manage different facets of their business \u2013 support, CRM, sales and marketing, inventory and service delivery; without any automation.<\/p>\n

RackNap, with its diverse modules and functionalities, serves as a stand-alone, self-sufficient and unified platform for Microsoft CSPs<\/a> (cloud solution providers), helping them get rid of the mismanagement and manual processing that stem from dependency on several applications.<\/p>\n

Revenue Acceleration:<\/strong> RackNap Express (or SaaS model) and RackNap (Deployed On-premise or Cloud model) accounts enable all Microsoft partners, to deliver cloud services alongside their traditional products, with complete automation of their business cycle, thereby maximizing their ROI.<\/p>\n

Cost Optimization:<\/strong> RackNap helps Microsoft partners get rid of dependency on multiple business management tools and thereby different costs. RackNap is available in different models to suit the needs of different businesses \u2013 as RackNap Hosted and RackNap On-premise to enable any business to sell cloud services without any upfront investment.<\/p>\n

Customer Satisfaction:<\/strong> A case study on our partner XcelHost can explain this point in detail: http:\/\/www.racknap.com\/en-in\/case-studies<\/a><\/p>\n

RackNap provides a complete stack for managing all operational procedures of a business.<\/p>\n