{"id":317,"date":"2017-04-28T07:57:47","date_gmt":"2017-04-28T07:57:47","guid":{"rendered":"http:\/\/www.racknap.com\/blog\/?p=317"},"modified":"2022-08-03T08:16:48","modified_gmt":"2022-08-03T08:16:48","slug":"how-service-providers-can-survive-in-digital-transformation-era","status":"publish","type":"post","link":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/","title":{"rendered":"What should the service providers do to survive this era of digital transformation?"},"content":{"rendered":"<p style=\"text-align: justify;\">Cloud the megatrend of today\u2019s technology is transforming businesses and the speed with which it is transforming them and their efficiency, has accelerated over the past few years. Gartner, the IT research and advisory firm reports that <i>\u201cCloud computing is mainstream, with approximately 58% of organizations well down the path of using cloud services to support some aspect of their business.\u201d<\/i><\/p>\n<p style=\"text-align: justify;\">451 research predicts that cloud will grab a major share of the hosting market as its share is expected to increase from 7% to 28% by the year 2019, as shown in the image below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-318\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/worldwide-hosting.png\" alt=\"\" width=\"871\" height=\"493\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/worldwide-hosting.png 871w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/worldwide-hosting-300x170.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/worldwide-hosting-768x435.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/worldwide-hosting-600x340.png 600w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<p style=\"text-align: justify;\">This shift is because enterprises find that they can \u2018build\u2019 faster and run better at a lower cost, with cloud. Further, it has unburdened businesses of the traditional IT business challenges and has helped them in creating a clear positioning and value proposition of their brands or products and in rolling out that proposition to the market, speedily.<\/p>\n<p style=\"text-align: justify;\">Other key factors that build business cases for the different cloud types at an organization are shown in the below graphics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-320\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/private-cloud.png\" alt=\"\" width=\"532\" height=\"260\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/private-cloud.png 532w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/private-cloud-300x147.png 300w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/p>\n<h2>Cloud \u2013 the catalyst for digital innovation<\/h2>\n<p style=\"text-align: justify;\">Digital transformation of businesses is under way \u2013 for everything from strategizing to marketing resources to support \u2013 business are going digital. Thanks to Cloud!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-321\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform.png\" alt=\"\" width=\"1041\" height=\"541\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform.png 1041w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform-300x156.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform-768x399.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform-1024x532.png 1024w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform-600x312.png 600w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p style=\"text-align: justify;\">Cloud empowers organizations to develop new capabilities by helping them engage customers, empower employees, optimize business operations and transform products and services.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-322\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2.png\" alt=\"\" width=\"956\" height=\"533\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2.png 956w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2-300x167.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2-768x428.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2-600x335.png 600w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/digital-transform2-360x200.png 360w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>With digital transformation, business processes are going digital and this opens a window of opportunities for the service providers.<\/strong> As per the study, 41% of organizations are already onboard cloud, driven by:<\/p>\n<ul>\n<li>Best execution venue considerations<\/li>\n<li>Maximizing on-premises IT investments<\/li>\n<li>Opex-based IT resource extension.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">But challenges like skills, expertise and lack of partners and other implementation and management challenges create multiple opportunities for the service providers \u2013 cloud enablement and management specialists, cloud brokers, MSPs, System Integrators, ISVs, security service providers, web hosts, VARs and more for the future digital transformation projects.<\/p>\n<p style=\"text-align: justify;\"><i>\u201c89% organizations are willing to pay a hefty premium for the assistance for cloud solutions\u201d<\/i> \u2013 451 Research.<\/p>\n<p style=\"text-align: justify;\">The role of service providers is not only limited to migration of workloads to cloud but also <a href=\"http:\/\/www.racknap.com\/blog\/cloud-sales-management-platform\/\" target=\"_blank\" rel=\"noopener\">management of the cloud services<\/a>. The graph below shows the top cloud services that an organization seek management services for, from a service provider.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-323\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/cloud-services.png\" alt=\"\" width=\"865\" height=\"491\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/cloud-services.png 865w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/cloud-services-300x170.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/cloud-services-768x436.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/cloud-services-600x341.png 600w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/p>\n<h2>How service providers should prepare for digital transformation?<\/h2>\n<p style=\"text-align: justify;\">Digital business transformation is no more an option, rather it has become an imperative for service providers to stay competitive in business as technology is not only about staying up to date, rather it is about helping stay in business always!<\/p>\n<p style=\"text-align: justify;\">To ride this profitable wave of digital transformation, <a href=\"https:\/\/www.znetlive.com\/\">Cloud service providers<\/a> need to focus on providing multi-vendor cloud solutions like Office 365, Microsoft Azure, AWS, IBM cloud with automation. For that, they need to:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Modernize efforts:<\/strong>\n<ul>\n<li><strong>Plan business path for growth \u2013<\/strong> Modernize plans, offer customized packages to cater to different needs of the customers. Focus on vertical specialization, develop understanding for data driven marketing facts, trends and targets, and adapt them quickly.<\/li>\n<li><strong>Sell to right customers \u2013<\/strong> Modernize marketing and sales efforts. Fix common pain points of customers with automation and adopt structured and methodical approach to launch cloud offers. Create, sell, advice and transact.<\/li>\n<li><strong>Deploy right solutions and services \u2013<\/strong> Modernize operations and harvest data. Diagnose customer\u2019s culture to know them more. Get services and support that keep them engaging like hire good customer advocates, generate customer centric processes, automate and encourage Line of business(LOB) focused stages to drive maximum ROI and of course make premier support available for pre- sales and customer delivery.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-325\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/across-life.png\" alt=\"\" width=\"899\" height=\"238\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/across-life.png 899w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/across-life-300x79.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/across-life-768x203.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/across-life-600x159.png 600w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/p>\n<ol>\n<li><strong>Add value added services to business<\/strong>\n<p><i>\u201c62% of Cloud\/Hosting Infrastructure spending comes bundled with Value-Added Services\u201d<\/i> \u2013 <a href=\"https:\/\/blogs.partner.microsoft.com\/mpn\/era-hybrid-cloud-managed-services-new-451-research-study\/\" target=\"_blank\" rel=\"noopener\">451 Research<\/a>.<\/p>\n<p>This is the era of value added services. These services provide solutions to an array of issues related to cost, quality of service, and risk. Most importantly, customers always desire some added value for their business and such services deliver that.<\/li>\n<li><strong>Identify cloud customers\u2019 buying decisions<\/strong>\n<p>Today\u2019s customer is well educated, as he has broad access to information about digital and cloud-based solutions. So, it is important to make him aware in engaging, impactful ways.<\/p>\n<p>Design new solutions to meet customers\u2019 unique business demands. Serve as a one-stop shop for customers \u2013 provide expert support, help in provisioning and billing\u2014all with a flexible pay as you go business framework.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-327\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving.png\" alt=\"\" width=\"859\" height=\"481\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving.png 859w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving-300x168.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving-768x430.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving-600x336.png 600w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/attributes-driving-750x420.png 750w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/li>\n<li><strong>Get hybrid and multi cloud management and implementation and management capabilities. They are in vogue as shown in the image below.<\/strong>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-329\" src=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure.png\" alt=\"\" width=\"952\" height=\"531\" srcset=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure.png 952w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure-300x167.png 300w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure-768x428.png 768w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure-600x335.png 600w, https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/infrastructure-360x200.png 360w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/li>\n<li><strong>Consider a central management and automation platform<\/strong>\n<p>This is true that you \u2013 a service provider, will grow when your customers will move and grow in the cloud. But <a href=\"https:\/\/www.racknap.com\/\" target=\"_blank\" rel=\"noopener\">selling cloud based solutions<\/a> while managing different aspects of cloud business \u2013 billing, sales, marketing, inventory, pricing, support, analytics, reporting and monitoring etc. is not a cakewalk.<\/p>\n<p>The need of the hour is an end to end cloud service delivery and business automation platform \u2013 RackNap. It will help you automate and manage most of your cloud business process functions \u2013 provisioning, monitoring, billing, invoicing, backup, support, ticketing, etc. and manage your customers from a single pane of glass.<\/p>\n<p>The need of the hour is an end to end cloud service delivery and business automation platform \u2013 RackNap. It will help you automate and manage most of your cloud business process functions \u2013 provisioning, monitoring, billing, invoicing, backup, support, ticketing, etc. and manage your customers from a single pane of glass.<\/li>\n<\/ol>\n<h2>Bottom line<\/h2>\n<p style=\"text-align: justify;\">Service providers can add more value when they consider what are their customers\u2019 outcome goals \u2013 uptime, availability, speed or efficient use of infrastructure. So, help your customers be a part of cloud revolution and grow faster.<\/p>\n<p>Share your feedback in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud the megatrend of today\u2019s technology is transforming businesses and the speed with which it is transforming them and their efficiency, has&#8230;<\/p>\n","protected":false},"author":12,"featured_media":332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[60,59,53,57,58],"coauthors":[56],"class_list":{"0":"post-317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-cloud-customers","9":"tag-cloud-market","10":"tag-cloud-service-providers","11":"tag-digital-transformation","12":"tag-service-providers"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Can Service Providers Survive in Digital Transformation Era<\/title>\n<meta name=\"description\" content=\"To be a part of cloud revolution, here&#039;s how service providers should prepare to survive in this era of digital transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Service Providers Survive in Digital Transformation Era\" \/>\n<meta property=\"og:description\" content=\"To be a part of cloud revolution, here&#039;s how service providers should prepare to survive in this era of digital transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/\" \/>\n<meta property=\"og:site_name\" content=\"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RackNap-359430870813745\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-28T07:57:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T08:16:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guruprit Ahuja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Can Service Providers Survive in Digital Transformation Era\" \/>\n<meta name=\"twitter:description\" content=\"To be a part of cloud revolution, here&#039;s how service providers should prepare to survive in this era of digital transformation.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive-502x262.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@gurupritahuja\" \/>\n<meta name=\"twitter:site\" content=\"@RackNap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guruprit Ahuja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/\"},\"author\":{\"name\":\"Guruprit Ahuja\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/#\\\/schema\\\/person\\\/402c86a8b11b86d5f81d2ad85cf946a9\"},\"headline\":\"What should the service providers do to survive this era of digital transformation?\",\"datePublished\":\"2017-04-28T07:57:47+00:00\",\"dateModified\":\"2022-08-03T08:16:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/\"},\"wordCount\":949,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/What-should-the-service-providers-do-to-survive.jpg\",\"keywords\":[\"cloud customers\",\"cloud market\",\"cloud service providers\",\"Digital Transformation\",\"Service Providers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/\",\"url\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/\",\"name\":\"How Can Service Providers Survive in Digital Transformation Era\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/What-should-the-service-providers-do-to-survive.jpg\",\"datePublished\":\"2017-04-28T07:57:47+00:00\",\"dateModified\":\"2022-08-03T08:16:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/#\\\/schema\\\/person\\\/402c86a8b11b86d5f81d2ad85cf946a9\"},\"description\":\"To be a part of cloud revolution, here's how service providers should prepare to survive in this era of digital transformation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/What-should-the-service-providers-do-to-survive.jpg\",\"contentUrl\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/What-should-the-service-providers-do-to-survive.jpg\",\"width\":750,\"height\":224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/how-service-providers-can-survive-in-digital-transformation-era\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What should the service providers do to survive this era of digital transformation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/\",\"name\":\"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/#\\\/schema\\\/person\\\/402c86a8b11b86d5f81d2ad85cf946a9\",\"name\":\"Guruprit Ahuja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Profile_Compressed-96x96.jpge98d6cc437d6797ff536a957698b7f06\",\"url\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Profile_Compressed-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Profile_Compressed-96x96.jpg\",\"caption\":\"Guruprit Ahuja\"},\"description\":\"Guruprit, the CEO of RackNap brings to the table an experience of 25 years in cloud computing platforms, datacenter services and software solutions. He believes that the cloud opportunity is big and to make use of this, providers need access to right technologies like automation to deliver cloud-services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/gurupritahuja\"],\"url\":\"https:\\\/\\\/www.racknap.com\\\/blog\\\/author\\\/guruprit-ahuja\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Can Service Providers Survive in Digital Transformation Era","description":"To be a part of cloud revolution, here's how service providers should prepare to survive in this era of digital transformation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/","og_locale":"en_US","og_type":"article","og_title":"How Can Service Providers Survive in Digital Transformation Era","og_description":"To be a part of cloud revolution, here's how service providers should prepare to survive in this era of digital transformation.","og_url":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/","og_site_name":"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business","article_publisher":"https:\/\/www.facebook.com\/RackNap-359430870813745\/","article_published_time":"2017-04-28T07:57:47+00:00","article_modified_time":"2022-08-03T08:16:48+00:00","og_image":[{"width":750,"height":224,"url":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg","type":"image\/jpeg"}],"author":"Guruprit Ahuja","twitter_card":"summary_large_image","twitter_title":"How Can Service Providers Survive in Digital Transformation Era","twitter_description":"To be a part of cloud revolution, here's how service providers should prepare to survive in this era of digital transformation.","twitter_image":"http:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive-502x262.jpg","twitter_creator":"@gurupritahuja","twitter_site":"@RackNap","twitter_misc":{"Written by":"Guruprit Ahuja","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#article","isPartOf":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/"},"author":{"name":"Guruprit Ahuja","@id":"https:\/\/www.racknap.com\/blog\/#\/schema\/person\/402c86a8b11b86d5f81d2ad85cf946a9"},"headline":"What should the service providers do to survive this era of digital transformation?","datePublished":"2017-04-28T07:57:47+00:00","dateModified":"2022-08-03T08:16:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/"},"wordCount":949,"commentCount":2,"image":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#primaryimage"},"thumbnailUrl":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg","keywords":["cloud customers","cloud market","cloud service providers","Digital Transformation","Service Providers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/","url":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/","name":"How Can Service Providers Survive in Digital Transformation Era","isPartOf":{"@id":"https:\/\/www.racknap.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#primaryimage"},"image":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#primaryimage"},"thumbnailUrl":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg","datePublished":"2017-04-28T07:57:47+00:00","dateModified":"2022-08-03T08:16:48+00:00","author":{"@id":"https:\/\/www.racknap.com\/blog\/#\/schema\/person\/402c86a8b11b86d5f81d2ad85cf946a9"},"description":"To be a part of cloud revolution, here's how service providers should prepare to survive in this era of digital transformation.","breadcrumb":{"@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#primaryimage","url":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg","contentUrl":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/What-should-the-service-providers-do-to-survive.jpg","width":750,"height":224},{"@type":"BreadcrumbList","@id":"https:\/\/www.racknap.com\/blog\/how-service-providers-can-survive-in-digital-transformation-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.racknap.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What should the service providers do to survive this era of digital transformation?"}]},{"@type":"WebSite","@id":"https:\/\/www.racknap.com\/blog\/#website","url":"https:\/\/www.racknap.com\/blog\/","name":"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.racknap.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.racknap.com\/blog\/#\/schema\/person\/402c86a8b11b86d5f81d2ad85cf946a9","name":"Guruprit Ahuja","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/Profile_Compressed-96x96.jpge98d6cc437d6797ff536a957698b7f06","url":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/Profile_Compressed-96x96.jpg","contentUrl":"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2017\/04\/Profile_Compressed-96x96.jpg","caption":"Guruprit Ahuja"},"description":"Guruprit, the CEO of RackNap brings to the table an experience of 25 years in cloud computing platforms, datacenter services and software solutions. He believes that the cloud opportunity is big and to make use of this, providers need access to right technologies like automation to deliver cloud-services.","sameAs":["https:\/\/x.com\/gurupritahuja"],"url":"https:\/\/www.racknap.com\/blog\/author\/guruprit-ahuja\/"}]}},"_links":{"self":[{"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":10,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":1770,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions\/1770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/tags?post=317"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.racknap.com\/blog\/wp-json\/wp\/v2\/coauthors?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}