{"id":2621,"date":"2023-11-07T07:53:48","date_gmt":"2023-11-07T07:53:48","guid":{"rendered":"https:\/\/www.racknap.com\/blog\/?post_type=web-story&#038;p=2621"},"modified":"2023-11-07T07:54:51","modified_gmt":"2023-11-07T07:54:51","slug":"journey-of-csp-to-dsp","status":"publish","type":"web-story","link":"https:\/\/www.racknap.com\/blog\/web-stories\/journey-of-csp-to-dsp\/","title":{"rendered":"Journey  from  CSP to DSP"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Arimo%3Awght%40400%3B700&amp;family=Merriweather%3Awght%40400%3B700&amp;family=Roboto%3Awght%40400%3B700\" rel=\"stylesheet\"\/><link 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h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n           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255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Journey  from  CSP to DSP<\/title><link rel=\"canonical\" href=\"https:\/\/www.racknap.com\/blog\/web-stories\/journey-of-csp-to-dsp\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business\" publisher-logo-src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/racknap.jpg\" title=\"Journey  from  CSP to DSP\" poster-portrait-src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1.jpg\"><amp-story-page id=\"c359b3cd-b99d-47be-8d46-57b14b735477\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d8e2e9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c75d8432-050f-4b0c-8ccc-5fffe814bf03\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-16.69272%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1.jpg\" alt=\"cropped-male-builder-construction_4_11zon-1.jpg\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1.jpg 640w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1-360x480.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1-225x300.jpg 225w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-male-builder-construction_4_11zon-1-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 60vh, 133vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.30421%;width:100%;height:118.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e2a4d092-c1b7-450f-b6b6-15e8b09b52e7\">\n<div class=\"fill\" style=\"background-color:rgba(0,0,0,0.4);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:37.54045%;width:75%;height:12.78317%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.5316455696202533% 2.5316455696202533% 2.5316455696202533% 2.5316455696202533%;background-clip:content-box;background-color:#eee\" id=\"el-5307bdc0-6dd8-48ac-9158-63f1e4e56835\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.3432949029126213% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.566343em;line-height:0.88;text-align:left;padding:1.2944983818770228% 2.5889967637540456%;color:#000000\"><span><span style=\"font-weight: 700\">Journey from CSP&nbsp;to DSP<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:97.24919%;width:44.17476%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.098901098901099% 1.098901098901099% 1.098901098901099% 1.098901098901099% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-98663352-5c1c-4d3a-bc1a-f93c00d30ca2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.553571428571428% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.242718em;line-height:0.88;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">RackNap<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bd8cc584-3b14-416c-87aa-55fdb89ca4fe\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d27f66d3-418b-4441-9b51-a0c36538891d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4f5544be-7133-403c-9648-4c007359038a\",\"keyframes\":{\"transform\":[\"translate3d(-177.04918%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7d783119-0cb3-45a9-bb0d-f877f80929b8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-10.92233%;top:53.8835%;width:121.60194%;height:55.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e4f054b7-72d7-4653-b5b5-790cdecb39ae\">\n<div style=\"position:absolute;width:101.77653%;height:100%;left:-0.88826%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-scaled.jpg\" alt=\"3056705 (1)\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-scaled.jpg 2560w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-2048x1365.jpg 2048w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-1536x1024.jpg 1536w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-1024x683.jpg 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-768x512.jpg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-360x240.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-300x200.jpg 300w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/3056705-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 55vh, 122vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:24.43366%;width:70.38835%;height:19.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6896551724137931% 0.6896551724137931% 0.6896551724137931% 0.6896551724137931% \/ 1.6260162601626018% 1.6260162601626018% 1.6260162601626018% 1.6260162601626018%\" id=\"el-15a512ab-1fc9-46fc-a25f-b80d055329ef\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4437931034482761% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #c2cda3\">To succeed as a DSP, prioritize personalized services, real-time alerts, and digital offerings, adapting to consumer needs in mobile data services.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:21.35922%;width:14.80583%;height:0.48544%;opacity:1\">\n<div id=\"anim-d27f66d3-418b-4441-9b51-a0c36538891d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4f5544be-7133-403c-9648-4c007359038a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-177.04918%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2c46ae1f-9a06-4017-a1f2-ac54ef251f9f\">\n<div class=\"fill\" style=\"background-color:#c2cda3;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c83559fd-1ec2-4def-b9fc-1bdbfe0ad2b6\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#053564\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8de05f92-5a1f-4152-80d7-0325a9b24173\">\n<div style=\"position:absolute;width:133.38544%;height:100%;left:-16.69272%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-imresizer-1694591988641-scaled-1.jpg\" alt=\"imresizer-1694591988641\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-imresizer-1694591988641-scaled-1.jpg 640w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-imresizer-1694591988641-scaled-1-360x480.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-imresizer-1694591988641-scaled-1-225x300.jpg 225w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-imresizer-1694591988641-scaled-1-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 108vh, 241vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:10.5178%;width:79.12621%;height:28.9644%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6134969325153374% 0.6134969325153374% 0.6134969325153374% 0.6134969325153374% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%\" id=\"el-5e234fc9-4752-4d62-8274-99e172b4bbb2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.48264953987730086% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.614887em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Key elements for a thriving DSP can be summarized as follows:<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2023769d-d737-4487-babc-c8b2685d90d0\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-499a3a4e-d686-4fcb-a7ac-fc3803a24891\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-afd77872-b525-44e9-8b60-850445eaafd3\",\"keyframes\":{\"transform\":[\"translate3d(-260.6557%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1c6e0b63-3297-4b0a-945d-ada96c80ae68\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:7.60518%;width:76.69903%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%;background-clip:content-box;background-color:#b6b6b6\" id=\"el-230b15ae-17c4-4fec-8cb0-ab3e372339cf\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4072784810126585% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Subscriber Segmentation Capabilities:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:23.78641%;top:3.39806%;width:14.80583%;height:0.48544%;opacity:1\">\n<div id=\"anim-499a3a4e-d686-4fcb-a7ac-fc3803a24891\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-afd77872-b525-44e9-8b60-850445eaafd3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-260.6557%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-86803053-e41e-4859-88b6-257b190851c4\">\n<div class=\"fill\" style=\"background-color:#c2cda3;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-2.18447%;top:55.33981%;width:106.31068%;height:53.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2386df1f-0624-4d80-a915-55a120c00e2d\">\n<div style=\"position:absolute;width:100%;height:176.36613%;left:0%;top:-38.18306%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-hand-touching-planet-earth_2-scaled-1.jpg\" alt=\"composite of hand pointing at graphics\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-hand-touching-planet-earth_2-scaled-1.jpg 640w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-hand-touching-planet-earth_2-scaled-1-360x480.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-hand-touching-planet-earth_2-scaled-1-225x300.jpg 225w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/09\/cropped-hand-touching-planet-earth_2-scaled-1-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 106vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:22.3301%;width:75.72816%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-1f293f8e-ddc4-422e-bf28-5d83866d0bc2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08112980769230735% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">CSPs need precise segmentation, considering factors like location, age, and device type, to tailor offers for different subscriber needs. This personalization boosts Average Revenue Per User (ARPU).<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"49dc6308-3e04-4e3a-9da7-ed8458d63638\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-02fbcbc9-90ec-42c3-9cf3-4469941cfad7\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-886f477e-3380-4862-9af4-42b54fcd3c56\",\"keyframes\":{\"transform\":[\"translate3d(-259.01635%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-603f58ef-ca08-4b17-83ed-c8dc22a9e4c4\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:20.63107%;top:59.2233%;width:52.6699%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9216589861751152% 0.9216589861751152% 0.9216589861751152% 0.9216589861751152% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-b47e2f4c-5737-4938-a860-ed8a4abeccb4\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.593087557603687% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:1.8433179723502304% 3.686635944700461%;color:#000000\"><span><span style=\"font-weight: 700\">Rich Contextual Data Offer Creation:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0.48544%;top:-9.38511%;width:100%;height:59.2233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8761b531-01fe-4d4f-a613-61b43ec46c77\">\n<div style=\"position:absolute;width:133.29135%;height:100%;left:-16.64568%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1.jpg\" alt=\"cloud-computing-banner-background-smart-city (1)\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1.jpg 1712w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-1536x1024.jpg 1536w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-1024x682.jpg 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-768x512.jpg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-360x240.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-300x200.jpg 300w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cloud-computing-banner-background-smart-city-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:23.54369%;top:55.33981%;width:14.80583%;height:0.48544%;opacity:1\">\n<div id=\"anim-02fbcbc9-90ec-42c3-9cf3-4469941cfad7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-886f477e-3380-4862-9af4-42b54fcd3c56\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-259.01635%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(1, -1, 1)\" class=\"mask\" id=\"el-4d102492-bca5-4cf7-8759-740f97e71d0c\">\n<div class=\"fill\" style=\"background-color:#c2cda3;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:71.84466%;width:76.21359%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.5625% 1.5625% 1.5625% 1.5625%\" id=\"el-7d8ebbbd-8f62-4560-bdd2-03d3d7b3f5f7\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08061305732484042% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">CSPs should craft offers based on various data points, including Quality of Service (QoS), app usage, time, device, and network conditions. Contextual offers enhance the subscriber experience.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f30844bf-1d5d-451c-a6a6-cfb64864816e\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f57310b3-a7f1-4dea-801b-5b4fd4c68315\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2803ab70-ee8c-421e-a2e5-d2283ac73ea1\",\"keyframes\":{\"transform\":[\"translate3d(-260.6557%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1f68c327-7f55-4ae2-825e-50d76f7f596c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:7.60518%;width:76.69903%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#b6b6b6\" id=\"el-5e7d1e74-ef92-416f-b02a-807268c9bd18\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4072784810126585% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Sponsored Apps and Offers:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:23.78641%;top:3.39806%;width:14.80583%;height:0.48544%;opacity:1\">\n<div id=\"anim-f57310b3-a7f1-4dea-801b-5b4fd4c68315\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-2803ab70-ee8c-421e-a2e5-d2283ac73ea1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-260.6557%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14d33c7d-cfc4-406a-82f6-b7c5706f595f\">\n<div class=\"fill\" style=\"background-color:#c2cda3;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-2.18447%;top:55.33981%;width:106.31068%;height:53.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-edbb5fc9-886e-4d4c-bd60-711cd7a2863f\">\n<div style=\"position:absolute;width:113.39581%;height:100%;left:-6.69791%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2.jpg\" alt=\"How to reduce customer churn\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2.jpg 1430w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2-1024x682.jpg 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2-768x512.jpg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2-360x240.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2-300x200.jpg 300w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/05\/Picture2-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 106vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:22.3301%;width:75.72816%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 1.5625% 1.5625% 1.5625% 1.5625%\" id=\"el-165882ad-9c82-43f1-9f05-815596c7ddc0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08112980769230735% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">CSPs can collaborate with ecosystem partners, such as OTT apps, to provide promotions or plans supported by partners. For example, offering free video streaming from local partners to boost content consumption.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2e746313-7823-42ea-be7f-96352f2d6b99\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-edb97f4a-7a56-4903-b115-3dd316d6f2da\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-362a25c4-76d2-4d88-986a-ed6ec9c9704f\",\"keyframes\":{\"transform\":[\"translate3d(-259.01635%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":250,\"duration\":2000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e29e384b-d3e8-4e84-9498-38df6eb5654c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:20.63107%;top:59.2233%;width:52.6699%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9216589861751152% 0.9216589861751152% 0.9216589861751152% 0.9216589861751152% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#c4c4c4\" id=\"el-7c45e291-2c3b-4a41-96cd-f339886c6993\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.593087557603687% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:1.8433179723502304% 3.686635944700461%;color:#000000\"><span><span style=\"font-weight: 700\">CSP&#8217;s Branded App:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:23.54369%;top:55.33981%;width:14.80583%;height:0.48544%;opacity:1\">\n<div id=\"anim-edb97f4a-7a56-4903-b115-3dd316d6f2da\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-362a25c4-76d2-4d88-986a-ed6ec9c9704f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-259.01635%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(1, -1, 1)\" class=\"mask\" id=\"el-b5c15b36-8b9b-42a4-87c6-051f6259044c\">\n<div class=\"fill\" style=\"background-color:#c2cda3;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:71.84466%;width:76.21359%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.5625% 1.5625% 1.5625% 1.5625%\" id=\"el-53faf066-5d47-45c4-8810-72fbec5e1a29\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08061305732484042% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Many CSPs are introducing their own mobile apps, encouraging users to install them. Subscribers can use the app to instantly buy data, set usage alerts, and customize bandwidth speed to manage their data efficiently.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-3.8835%;top:-11.00324%;width:105.58252%;height:63.43042%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6c3e46f4-736d-448b-b3c8-013ffdb225ed\">\n<div style=\"position:absolute;width:100%;height:147.90138%;left:0%;top:-23.95069%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-hologram-projector-screen-with-cloud-system-technology-1.jpg\" alt=\"hologram-projector-screen-with-cloud-system-technology (1)\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-hologram-projector-screen-with-cloud-system-technology-1.jpg 640w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-hologram-projector-screen-with-cloud-system-technology-1-360x480.jpg 360w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-hologram-projector-screen-with-cloud-system-technology-1-225x300.jpg 225w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-hologram-projector-screen-with-cloud-system-technology-1-150x200.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 106vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8b265362-cdee-4f18-b3e1-981338f03e78\" auto-advance-after=\"5s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7779dc2f-2a59-4abc-97bc-b885756c6d39 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(-11.851940203562338%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4b217666-3048-4eaf-8a45-d68f8648d35a\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c1c1c1\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-7779dc2f-2a59-4abc-97bc-b885756c6d39\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-80ae3bc2-5fb5-426d-ab33-6eacfd68b937\">\n<div style=\"position:absolute;width:131%;height:131%;left:-15.47396%;top:-2.96772%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/los-angeles-city-guide\/page06_bg.jpg\" alt=\"Birds eye view of buildings\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.30421%;width:100%;height:118.60841%;opacity:0.7\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-38ecaa27-4703-4666-bca5-45dae7fc4323\">\n<div class=\"fill\" style=\"background-color:#000;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:22.81553%;width:69.41748%;height:32.36246%;opacity:1\">\n<div id=\"anim-4b217666-3048-4eaf-8a45-d68f8648d35a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6993006993006993% 0.6993006993006993% 0.6993006993006993% 0.6993006993006993% \/ 1% 1% 1% 1%\" id=\"el-73f59b57-24a2-4b82-b9dc-25f4b0a01c40\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.9951923076923075% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.388350em;line-height:0.88;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #c2cda3\">CSPs must adapt to become DSPs for profitability. Focusing on customer needs, they must update systems and business models, staying ahead of market changes to remain relevant and competitive.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d906deb5-07a1-4c81-acef-ae9668e431ac\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#212426\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-998ffee2-a741-44d9-ac9c-2646e4e2f4c9\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-2.54854%;top:-11.16505%;width:105.09709%;height:92.88026%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d133ec87-270b-43d5-aa64-03535ceb74a0\">\n<div style=\"position:absolute;width:526.40401%;height:141%;left:-166.27057%;top:-41%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-scaled.jpg\" alt=\"standard-quality-control-collage-concept (2) (1)\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-scaled.jpg 2560w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-2048x727.jpg 2048w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-1536x545.jpg 1536w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-1024x363.jpg 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-768x273.jpg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/10\/standard-quality-control-collage-concept-2-1-360x128.jpg 360w\" sizes=\"(min-width: 1024px) 47vh, 105vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:69.57929%;width:48.54369%;height:3.39806%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 9.523809523809524% 9.523809523809524% 9.523809523809524% 9.523809523809524%\" id=\"el-fa0e1246-68c7-44ed-a56e-48b6307dc003\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12656249999999947% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">KNOW MORE<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:36.40777%;top:89.80583%;width:48.54369%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 10% 10% 10% 10%\" id=\"el-9dcc9f3d-83f6-4d7a-bb5a-8406b4c33d62\"><a href=\"https:\/\/bit.ly\/47mx0Zn\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.37265624999999947% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">CLICK HERE<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journey  from  CSP to DSP<\/p>\n","protected":false},"author":3,"featured_media":2612,"template":"","meta":{"web_stories_publisher_logo":2042,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"coauthors":[6],"web_story_category":[],"web_story_tag":[],"class_list":["post-2621","web-story","type-web-story","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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