{"id":2052,"date":"2023-02-14T09:34:06","date_gmt":"2023-02-14T09:34:06","guid":{"rendered":"https:\/\/www.racknap.com\/blog\/?post_type=web-story&#038;p=2052"},"modified":"2023-02-20T08:52:35","modified_gmt":"2023-02-20T08:52:35","slug":"how-to-calculate-churn-rate","status":"publish","type":"web-story","link":"https:\/\/www.racknap.com\/blog\/web-stories\/how-to-calculate-churn-rate\/","title":{"rendered":"How To Calculate Churn Rate ?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Montserrat%3Awght%40400%3B500%3B700&amp;family=Roboto%3Awght%40700\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              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Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>How To Calculate Churn Rate ?<\/title><link rel=\"canonical\" href=\"https:\/\/www.racknap.com\/blog\/web-stories\/hoo-to-calculate-churn-rate\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"RackNap Blog - A Guide to Automate Web Hosting and Cloud Business\" publisher-logo-src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/racknap.jpg\" title=\"How To Calculate Churn Rate ?\" poster-portrait-src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-pexels-photo-8297126.jpeg\"><amp-story-page id=\"c02e601a-0212-46d0-84d8-7b5c63e4523f\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#412c47\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7bbe1e43-0291-4e56-bc0d-d41506fa02fe\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:9.54693%;width:77.6699%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-f6877772-87af-4046-95ba-76d84c6605fb\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8181249999999995% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.711974em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Churn Rate and how to calculate it?<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:37.37864%;width:60.67961%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-f7759f78-a4c5-4b50-b234-2c6ec855e99a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7008000000000003% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.258900em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 500; color: #fff\">RackNap<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:50.48544%;width:120.87379%;height:55.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4ab918f4-8965-4fac-9846-5126e9687577\">\n<div style=\"position:absolute;width:102.71083%;height:100%;left:-1.35542%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126.jpeg\" alt=\"How to calculate churn rate \" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126.jpeg 1125w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126-1024x683.jpeg 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126-768x512.jpeg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126-600x400.jpeg 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126-300x200.jpeg 300w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/pexels-photo-8297126-150x100.jpeg 150w\" sizes=\"(min-width: 1024px) 54vh, 121vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0d4492e9-e0e1-4c5d-913c-bf32ef001186\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#da9bb2\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a30970c0-6f57-4a61-951f-21d6be10ea0a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:27.83172%;width:64.56311%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7518796992481203% 0.7518796992481203% 0.7518796992481203% 0.7518796992481203% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-a4162e76-7489-4258-8f6b-3cac147bf992\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.060714285714286456% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Churn rate is the percentage of customers who cancel or stop renewing a subscription in a given time frame.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:56.31068%;width:71.84466%;height:43.52751%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-9f6bdbef-2e18-4382-b3b5-eb50c19eb682\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 33 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Books<\/title><path d=\"M9.38432 21.5733L31.044 21.2222C31.044 21.2222 32.8889 22.5821 32.8889 25.3621C32.8877 29.7463 31.1155 29.9721 31.1155 29.9721H16.826L9.38432 21.5733Z\" fill=\"#AC3F3B\"><\/path><path d=\"M3.53208 22.2158C3.53208 22.2158 4.95998 24.2116 4.95998 25.7657C4.95998 27.8619 3.53208 29.211 3.53208 29.211L20.3166 29.1204C20.3166 29.1204 22.2481 29.284 21.9459 25.3895C21.6437 21.4939 19.9277 22.2278 19.9277 22.2278L3.53208 22.2158Z\" fill=\"#DDDDDD\"><\/path><path opacity=\"0.32\" d=\"M21.946 25.3817C21.6438 21.486 19.9277 22.22 19.9277 22.22L3.53331 22.208C3.53331 22.208 3.79804 22.5777 4.09908 23.122L18.1543 23.7709C18.1543 23.7709 20.7781 23.9323 21.071 26.2934C21.235 27.6142 21.0171 28.4746 20.7676 29.0265C21.317 28.8084 22.1521 28.0417 21.946 25.3817Z\" fill=\"#DDDDDD\"><\/path><path d=\"M3.45599 21.5787L19.9031 21.4707C22.5211 21.9451 22.7683 24.5887 22.7952 26.1101C22.8432 28.7265 21.6567 29.9709 20.2733 29.9709L3.55322 29.9382C3.1245 29.9371 2.77777 29.6132 2.77777 29.2151L20.3166 29.1202C21.1366 29.2107 21.9776 28.4299 21.9835 25.6586C21.987 23.7577 21.1366 22.401 19.9277 22.2276L2.77777 22.2156C2.7766 21.8655 3.07998 21.5819 3.45599 21.5787Z\" fill=\"#EA765C\"><\/path><path opacity=\"0.29\" d=\"M25.6091 21.4142C25.6091 21.4142 26.6116 23.2478 26.6356 25.0651C26.6879 29.0103 25.87 30.0002 25.87 30.0002H28.1477C28.1477 30.0002 28.9677 29.0103 28.8115 24.7958C28.733 22.6787 27.836 21.3335 27.836 21.3335L25.6091 21.4142Z\" fill=\"#294756\"><\/path><path opacity=\"0.25\" d=\"M21.9798 21.4163L31.0461 21.2222C31.0461 21.2222 31.9364 22.0488 32.2222 22.8755C32.221 22.8755 30.8646 21.4905 21.9798 21.4163Z\" fill=\"#294756\"><\/path><path d=\"M25.2392 6.68467L3.38889 6.3335C3.38889 6.3335 0 7.69347 0 10.4734C0.00125781 14.8577 3.55555 15.0834 3.55555 15.0834H17.2484L25.2392 6.68467Z\" fill=\"#CE635F\"><\/path><path d=\"M30.4445 7.37625C30.4445 7.37625 28.9909 9.36124 28.9909 10.9069C28.9909 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6.70996 8.35912 6.67938 10.1764C6.6128 14.1216 7.65371 15.1115 7.65371 15.1115H4.75499C4.75499 15.1115 3.71137 14.1216 3.9102 9.90713C4.01006 7.79007 5.15174 6.44482 5.15174 6.44482L7.98569 6.52549Z\" fill=\"#294756\"><\/path><path d=\"M9.66659 15.0359L28.3888 14.8335C28.3888 14.8335 31.3333 15.7227 31.3333 17.8429C31.3322 21.1865 27.7777 21.6668 27.7777 21.6668H18.2827L9.66659 15.0359Z\" fill=\"#232429\"><\/path><path d=\"M24.889 0.144451L7.77786 0C7.77786 0 4.66675 0.820028 4.66675 2.9054C4.66772 6.1942 6.70741 6.61996 6.70741 6.61996L16.8473 6.66667L24.889 0.144451Z\" fill=\"#412C47\"><\/path><path d=\"M6.81116 15.6812C6.81116 15.6812 7.93667 17.064 7.93667 18.2604C7.93667 19.8745 6.47417 21.2356 6.47417 21.2356L22.409 20.9935C22.409 20.9935 24.3012 21.0404 24.0198 18.0401C23.7384 15.0399 21.7372 15.4892 21.7372 15.4892L6.81116 15.6812Z\" fill=\"#DDDDDD\"><\/path><path d=\"M27.7899 0.776365C27.7899 0.776365 26.6644 2.15925 26.6644 3.35564C26.6644 4.96973 28.1269 6.33081 28.1269 6.33081L12.1921 6.08869C12.1921 6.08869 10.2999 6.13559 10.5813 3.13534C10.8626 0.13509 12.8639 0.584417 12.8639 0.584417L27.7899 0.776365Z\" fill=\"#DDDDDD\"><\/path><g opacity=\"0.32\"><path opacity=\"0.32\" d=\"M21.7494 16.6179C21.7494 16.6179 23.7419 16.1707 24.0299 19.1502C24.0669 18.8362 24.0724 18.4708 24.032 18.0411C23.7507 15.0408 21.7494 15.4902 21.7494 15.4902L6.82232 15.6821C6.82232 15.6821 7.21275 16.162 7.53338 16.8011L21.7494 16.6179Z\" fill=\"#DDDDDD\"><\/path><\/g><g opacity=\"0.32\"><path opacity=\"0.32\" d=\"M12.8519 1.71356C12.8519 1.71356 10.8594 1.26642 10.5715 4.24595C10.5344 3.93186 10.5289 3.5665 10.5693 3.1368C10.8507 0.136549 12.8519 0.585883 12.8519 0.585883L27.779 0.777824C27.779 0.777824 27.3886 1.25769 27.0679 1.89678L12.8519 1.71356Z\" fill=\"#DDDDDD\"><\/path><\/g><path d=\"M5.92345 15.2108C5.92345 15.2108 20.242 14.6557 22.0873 15.0396C23.9424 15.4257 24.5368 17.0594 24.6109 18.21C24.7451 20.2952 23.9413 21.4469 22.6239 21.6181L5.92236 21.5712V21.0717C5.92236 21.0717 22.3359 21.1033 22.7395 20.9419C23.143 20.7805 24.166 20.3476 24.0198 18.0387C23.9391 16.7616 23.3535 15.8161 22.06 15.5958C21.4275 15.4878 5.92236 15.6928 5.92236 15.6928V15.2108H5.92345Z\" fill=\"#525560\"><\/path><path d=\"M28.6776 0.306507C28.6776 0.306507 14.3591 -0.248611 12.5138 0.135281C10.6587 0.521355 10.0643 2.15508 9.99013 3.30567C9.85599 5.3909 10.6598 6.54258 11.9772 6.7138L28.6787 6.6669V6.16741C28.6787 6.16741 12.2651 6.19904 11.8616 6.03763C11.4581 5.87622 10.4351 5.44325 10.5812 3.13444C10.6619 1.85734 11.2476 0.911788 12.5411 0.691486C13.1736 0.583517 28.6787 0.788552 28.6787 0.788552V0.306507H28.6776Z\" fill=\"#9A9FAF\"><\/path><path d=\"M23.6665 13.4443C22.8702 12.6665 21.1665 11.0998 20.7221 11.0554L20.0554 10.6665H23.3888C23.9258 11.2406 25.0332 12.5109 25.1665 12.9998C25.2999 13.4887 24.0369 12.3517 23.3888 11.7221L23.6665 13.4443Z\" fill=\"#42A08C\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.39806%;width:68.20388%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7117437722419928% 0.7117437722419928% 0.7117437722419928% 0.7117437722419928% \/ 1.5625% 1.5625% 1.5625% 1.5625%\" id=\"el-3b1ce8db-3dfa-4565-9d4e-2a5e7f9d2413\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11610320284697444% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Churn rate in the subscription business?<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"40fd5d51-bcb6-4c0a-a69e-36f808ebc832\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b8b8cf\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e8b1e60a-6daf-413e-8b6d-ca255916663d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:27.50809%;width:69.17476%;height:19.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 1.6260162601626018% 1.6260162601626018% 1.6260162601626018% 1.6260162601626018%\" id=\"el-78f3930a-6395-45ea-9bf7-02b08bc76c8b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">To calculate the churn rate of your subscription business, you need to analyze the number of customers you acquire versus those that have moved on over a set period<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:4.20712%;width:60.67961%;height:18.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 1.7241379310344827% 1.7241379310344827% 1.7241379310344827% 1.7241379310344827%\" id=\"el-840bb7c6-772c-4ab6-beb9-ccb415514d2d\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">How to calculate<\/span><br \/>\n<span style=\"font-weight: 700; color: #412c47\">churn rate?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:57.9288%;width:98.54369%;height:42.39482%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-63bc8b1e-2dfa-4ca1-b6a8-288bdff2a027\">\n<div style=\"position:absolute;width:112.93103%;height:100%;left:-6.46551%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing.png\" alt=\"Competitive pricing\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing.png 1050w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing-1024x585.png 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing-768x439.png 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing-600x343.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/11\/Competitive-pricing-300x171.png 300w\" sizes=\"(min-width: 1024px) 44vh, 99vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"af587ac7-634f-4a8a-890c-6afc070cd1b4\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffb7\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9a43d3b5-a6c2-4fd8-a3c0-349efa2edc87\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:22.00647%;width:69.17476%;height:19.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 1.6260162601626018% 1.6260162601626018% 1.6260162601626018% 1.6260162601626018%\" id=\"el-4fa9c26a-2ea4-4ea5-bc79-f3f05351191b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">To calculate the churn rate of your subscription business, you need to analyze the number of customers you acquire versus those that have moved on over a set period<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:4.20712%;width:60.67961%;height:12.78317%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 2.5316455696202533% 2.5316455696202533% 2.5316455696202533% 2.5316455696202533%\" id=\"el-bbcf41f1-06d8-4b5f-b22d-f582d637f0c2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Churn Rate Formula<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:62.62136%;width:88.59223%;height:34.30421%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-013a070c-a7b8-4718-bf85-486cef25df89\">\n<div style=\"position:absolute;width:100%;height:100.30254%;left:0%;top:-0.15127%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate.jpg\" alt=\"churn rate formula \" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate.jpg 884w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate-768x447.jpg 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate-600x350.jpg 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate-300x175.jpg 300w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/02\/churn-rate-150x87.jpg 150w\" sizes=\"(min-width: 1024px) 40vh, 89vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6664664c-8034-4d5f-932e-a52aaa5c8a77\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e0aaff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-23a31916-33c1-45e3-bc01-9a279c5c3373\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:30.2589%;width:69.17476%;height:16.34304%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 1.9801980198019802% 1.9801980198019802% 1.9801980198019802% 1.9801980198019802%\" id=\"el-6c9637ea-cfe3-4c30-aa41-3400577b4c0d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">Small-to-mid-sized firms typically strive for a churn rate of 3-7% every month, while larger businesses require rates closer to 1%.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:3.07443%;width:60.67961%;height:24.91909%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-f6a3cf4f-7f7a-474b-8de9-c61080115348\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Good churn rate for a subscription business?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.29126%;top:59.38511%;width:91.26214%;height:40.61489%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-339e3402-1cca-412f-bf00-b9773465ebe5\">\n<div style=\"position:absolute;width:221.53315%;height:100%;left:-60.76657%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/08\/feature.png\" alt=\"feature\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/08\/feature.png 750w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/08\/feature-600x181.png 600w\" sizes=\"(min-width: 1024px) 41vh, 91vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e28590ff-3fd9-4fd2-ba18-644280c988e7\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d4e4c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-74346958-f8dd-4d27-ab9e-97667fc79cbb\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:9.2233%;width:72.81553%;height:22.49191%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.4388489208633095% 1.4388489208633095% 1.4388489208633095% 1.4388489208633095%\" id=\"el-c4b08c35-5b4a-4a0c-9ac4-ea35408cad22\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7933333333333342% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.647249em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">How to get a good churn rate?<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:53.07443%;width:89.07767%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0c1b2ff7-3639-4641-bf3d-efa7c00ae850\">\n<div style=\"position:absolute;width:100%;height:176.58561%;left:0%;top:-38.29281%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-Racknap-featured-1.png\" alt=\"Cloud Computing Challenges\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-Racknap-featured-1.png 640w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-Racknap-featured-1-600x800.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-Racknap-featured-1-225x300.png 225w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-Racknap-featured-1-150x200.png 150w\" sizes=\"(min-width: 1024px) 40vh, 89vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2179f37b-4a45-4cb4-95ef-63ad560f726d\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ff99ac\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a4cc3407-b647-4aa2-8163-135bd877f102\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:13.26861%;width:69.17476%;height:16.34304%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 1.9801980198019802% 1.9801980198019802% 1.9801980198019802% 1.9801980198019802%\" id=\"el-040258b5-f108-4045-bff2-3aaeadab8212\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">Understanding the reasons for higher churn rates is important for creating strategies that strengthen customer relationships<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.80583%;top:4.53074%;width:60.67961%;height:6.6343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 4.878048780487805% 4.878048780487805% 4.878048780487805% 4.878048780487805%\" id=\"el-c9c6dd4b-2765-4cf5-99e1-4ec75c9a136c\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Tip 1.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:8.00971%;top:59.70874%;width:95.87379%;height:40.29126%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-eeab98b3-f536-4f43-b948-eedc7d6ef017\">\n<div style=\"position:absolute;width:110.31645%;height:100%;left:-5.15822%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1.png\" alt=\"increase sales in ISP Industry\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1.png 1050w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1-1024x585.png 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1-768x439.png 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1-600x343.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/featured-post1-300x171.png 300w\" sizes=\"(min-width: 1024px) 43vh, 96vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9f4ba2b9-2b84-481d-b308-6140ad5e2bb7\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#6d9fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-daee2a98-74f9-46a8-9e66-af5cd4b44e58\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:13.26861%;width:69.17476%;height:13.26861%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 2.4390243902439024% 2.4390243902439024% 2.4390243902439024% 2.4390243902439024%\" id=\"el-f4989c36-09e7-43aa-9b87-9b9a2a9b21aa\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">Equipping customers with knowledge and resources necessary for success can minimize churn rates.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.80583%;top:4.53074%;width:60.67961%;height:6.6343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 4.878048780487805% 4.878048780487805% 4.878048780487805% 4.878048780487805%\" id=\"el-89ccca52-7f9e-40b1-8fca-e1289641c877\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Tip 2.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-2.6699%;top:53.23625%;width:91.26214%;height:37.86408%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9c503a61-f212-4233-9e5e-494b86201704\">\n<div style=\"position:absolute;width:108.90958%;height:100%;left:-4.45479%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature.png\" alt=\"churn rate\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature.png 1050w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-1024x585.png 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-768x439.png 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-600x343.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-300x171.png 300w\" sizes=\"(min-width: 1024px) 41vh, 91vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"56326ffe-ae44-4137-94e3-79a8e96dddf1\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#bc8a5f\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d2ff7ce5-c59d-407f-b253-b373623994b1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:13.26861%;width:69.17476%;height:16.34304%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7017543859649122% 0.7017543859649122% 0.7017543859649122% 0.7017543859649122% \/ 1.9801980198019802% 1.9801980198019802% 1.9801980198019802% 1.9801980198019802%\" id=\"el-a27049e8-84b8-4a94-9d65-77504fa41f90\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.056666666666667365% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.275081em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #412c47\">Recognizing the signs that a customer is preparing to leave and intervening with resources and support before it&#8217;s too late can help retain customers.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:4.53074%;width:60.67961%;height:6.6343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 4.878048780487805% 4.878048780487805% 4.878048780487805% 4.878048780487805%\" id=\"el-53ed3a20-ea71-4bec-aabd-8c37e90bc901\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Tip 3.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:53.23625%;width:88.1068%;height:39.96764%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b11e58ca-68fa-4046-95a9-0b5f601c996c\">\n<div style=\"position:absolute;width:119.10622%;height:100%;left:-9.55311%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-churn.png\" alt=\"\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-churn.png 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-churn-768x439.png 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-churn-600x343.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-churn-300x171.png 300w\" sizes=\"(min-width: 1024px) 40vh, 88vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"04dfe586-cbc0-4723-bd95-065915248844\" auto-advance-after=\"5s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#5c91fb\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cbeb2940-bcdd-4c4d-a183-bd1197296c3c\">\n<div style=\"position:absolute;width:311.11112%;height:100%;left:-105.55556%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2.png\" alt=\"\" srcSet=\"https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2.png 1050w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2-1024x585.png 1024w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2-768x439.png 768w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2-600x343.png 600w,https:\/\/www.racknap.com\/blog\/wp-content\/uploads\/2022\/12\/Feature-2-300x171.png 300w\" sizes=\"(min-width: 1024px) 178vh, 396vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:52.91262%;width:60.67961%;height:30.90615%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8% 0.8% 0.8% 0.8% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-48629928-5eef-440d-84a2-209fa4ef4c7f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8091999999999998% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #412c47\">Know More About Churn Rate in Subscription Business&nbsp;<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:86.56958%;width:66.26214%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2e955ee7-5e5f-4fd1-8b5d-09c95203f11d\">\n<div class=\"fill\" style=\"background-color:#ffcc4a;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.75728%;top:89.64401%;width:47.3301%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0256410256410255% 1.0256410256410255% 1.0256410256410255% 1.0256410256410255% \/ 6.25% 6.25% 6.25% 6.25%\" id=\"el-99855224-3338-4689-97cd-df6d9c4a41e4\"><a href=\"https:\/\/www.racknap.com\/blog\/what-is-churn-rate-in-subscription-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1947115384615381% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">CLICK HERE&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is churn rate and know how to calculate churn rate? Churn rate formula <\/p>\n","protected":false},"author":3,"featured_media":2059,"template":"","meta":{"web_stories_publisher_logo":2042,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"coauthors":[6],"web_story_category":[],"web_story_tag":[],"class_list":["post-2052","web-story","type-web-story","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Calculate Churn Rate ? - RackNap Blog - A Guide to Automate Web Hosting and Cloud Business<\/title>\n<meta name=\"description\" content=\"What is churn rate and know how to calculate churn rate? 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