RackNap
To succeed as a DSP, prioritize personalized services, real-time alerts, and digital offerings, adapting to consumer needs in mobile data services.
Subscriber Segmentation Capabilities:
CSPs need precise segmentation, considering factors like location, age, and device type, to tailor offers for different subscriber needs. This personalization boosts Average Revenue Per User (ARPU).
Rich Contextual Data Offer Creation:
CSPs should craft offers based on various data points, including Quality of Service (QoS), app usage, time, device, and network conditions. Contextual offers enhance the subscriber experience.
Sponsored Apps and Offers:
CSPs can collaborate with ecosystem partners, such as OTT apps, to provide promotions or plans supported by partners. For example, offering free video streaming from local partners to boost content consumption.
CSP's Branded App:
Many CSPs are introducing their own mobile apps, encouraging users to install them. Subscribers can use the app to instantly buy data, set usage alerts, and customize bandwidth speed to manage their data efficiently.